About the Eislen Reports
As an apartment market information user you may already know Pierce-Eislen for our property-level apartment reporting. The Eislen Tállis Index, Topline Report, and Benchmark Report extend property-level reporting to a new standard of market-level status reporting, addressing the apartment industry’s most pressing information needs in a format not duplicated by any other data source. Using the Pierce-Eislen Context® rating system, monthly reporting is by rental household category type: Workforce housing; Low Mid-Range; Upper Mid-Range; and Discretionary (Luxury).
How Eislen Reports Differ From Other Reporting Surveys
The multifamily industry routinely transitions through cycles; fast moving apartment market conditions can shift a market’s status from high-potential to high-risk near momentarily. But apartment rental market conditions are notoriously difficult to evaluate, not all spokes of the wheel cycle at the same time.
Of-the-moment understanding of conditions critical to decision-making is more critically relevant today, but sources providing information critical to decision-making have failed to keep pace. Rather, data elements are: :
Dated – Beyond thirty days any generalized market status measurement has exceeded its useful life. In spite of that considerable limitation the reporting timing standard has been at a frequency no more often than quarterly. Quarterly reporting frequency has already exceeded its useful life at the time of publication.
Too General – Activity variations among rental market segments, or within geographic submarkets, are not given needed recognition. Change is simply illustrated as a generic, fits-all-sizes, single-point reference to all property types, among all geographic submarkets within a major metropolitan area.
The day when it was acceptable not to be absolutely on top of market conditions has passed.
Monthly Reporting, In Detail
Eislen Reports are rental-category-specific (Workforce, Low Mid-Range, Upper Mid-Range and Discretionary) composed of highly organized relevant data in instantly usable form, at a frequency required to know, really know, what the market is saying:
Rents reported are actual rents – Surveys are conducted by surveyors representing themselves as a renter. Rents reported are from site-level personnel charged with the responsibility for renting, and are actually offering to prospective renters. At the time rents are surveyed, concession availability is also reported. The result shines a clear light on the apartment rental market’s true, of-the-moment, condition.
Sale activity is continually updated, providing a constant view of changes in market volume, and relative pricing.
Apartment inventory under construction, in planning and preplanning – reported constantly.